Dataworks Blog

An exhilarating ATM experience!

Reflecting on its theme, 'The future of international travel and tourism,' Arabian Travel Market 2022 not only proved an effective recovery from the pandemic but promised a further boost to the tourism industry...

Author : Nishi Kashyap
Associate Manager - Product

Measurement, metrics and analytics

If you want to improve something, start measuring it. Let’s say you want to find the root cause for depreciating Gross Transactional Value (GTV); you begin by identifying the main levers impacting GTV...

Author : Nishi Kashyap
Associate Manager - Product

Understanding user journey through funnel analytics

In the wake of Google sunsetting Universal Analytics, web analytics has become a hot topic and many companies have realized it's importance. The article I wrote addresses funnel analytics...

Author : Ankit Bisht
Senior Manager - Data Analytics