RIVERVIEW – Following several years where restaurants have failed to thrive in the strip of shops across from Riverview High School, one army veteran believes he has found the recipe to success.
Retired Army Maj. Jerry Fisher, who spent 22 years in the military and another seven as a government contractor, is now serving his family’s North Carolina barbecue and special sauce at his Three Brothers BBQ Smokehouse, 11238 Boyette Road.
The former soldier brings his passion for cooking and barbecue to the community with the help of his two brothers-in-law.
“I thought Carolina barbecue would be unique around here,” Fisher said. “I wanted to come in and change the atmosphere with a family-friendly, entertainment-driven restaurant.”
Fisher recognized that many Tampa Bay residents hail from other parts of the country, so he offers regional flavors from Kansas City, Texas and Memphis in addition to the Carolina barbecue he was raised on – which has a vinegar-based sauce, special smoking methods and a topping of homemade coleslaw.
The menu includes barbecue sandwiches, chicken, ribs and chopped or pulled pork, with brisket the top seller. Choice of sides include green beans, collard greens, macaroni and cheese, coleslaw, baked beans and hush puppies. The average price of a meal is $8 for lunch and $12 for dinner.
But barbecue isn’t the only thing served up at this smokehouse. Theme-specific entertainment is featured during the week: Wednesdays include a country artist; Thursdays trivia; Friday, salsa dance lessons; Saturday, karaoke; and Sunday, access to the NFL Sunday ticket.
When Fisher isn’t in the kitchen he can be found greeting guests and listening to their comments and suggestions. The new restaurateur is already implementing changes based on customer feedback after only two months in business, including adding a burger to the menu and improving food presentation.
Fisher said he’s committed to working with and helping the community. He offers discounts for military, law enforcement, teachers and seniors and is coordinating a teacher appreciation lunch at the high school.
Three Brothers BBQ Smokehouse is open Tuesday through Thursday from 11 a.m. to 9 p.m.; Friday and Saturday from 11 a.m. to 11 p.m. and Sunday from noon to 8 p.m. Event catering and take-out is available.
For additional information or to place an order, call (813) 570-6995.
Elaine Speer is a freelance writer and photographer and can be reached at [email protected]