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Monday, Sep 24, 2018
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New fitness center emphasizes low-tech path to strength, better health

PLANT CITY A husband and wife have opened a no-frills fitness center for folks who are serious about getting in the best possible shape.

Mike and Lauren Bearden opened CrossFit training in the Plant City Airport industrial area at 1402B Mercantile Court; the metal building off Airport Road has little identifying signage that somehow seems to suit the fitness program itself.

Clients won’t find a single television facing giant treadmills, anything elliptical or weight lifting machines at CrossFit. All the equipment is low tech and the attention is on creating a more focused, flexible and fit individual, Lauren Bearden said.

“In a nutshell, our program is one of constantly varied, high intensity, functional movement,” Lauren Bearden said.

The husband and wife are both experienced in the fitness business.

Lauren, who holds a master’s in business administration, has held certifications as a personal trainer and aqua fitness specialist through the International Sports and Fitness Trainers Association. Mike, who has a law degree from the University of Georgia and has similar certifications as his wife, has worked teaching fitness to police officers. He also achieved the rank of a black belt in Tae Kwon Do.

Walden Lake Elementary School teacher Tricia Craig, one of their clients, has high praise for the couple’s program.

“I have been interested in health and fitness off and on for years, but never seriously until I came here. I now have the determination to follow through,” she said.

Craig said the program has helped her gain more self-confidence, and her husband Mac, who is a Hillsborough County sheriff’s deputy, has become a client too.

Lauren Bearden said the training is good for people regardless of their level of fitness or profession: from farmers to stay-at-home moms to student athletes.

“The benefits just aren’t physical. Our system also encourages confidence, mental toughness, emotional support, and stress reduction,” she said.

Class hours are flexible with memberships ranging from eight-classes at $80 to monthly memberships at $115.

For more information about CrossFit call (813) 230-7126 or go to www.crossfitplantcity.com

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