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Sunday, Nov 18, 2018
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WTMP radio returning to urban contemporary format

Three years after switching its focus to a young Latino audience, Tampa radio station WTMP, 1150 AM, is returning to its previous urban contemporary format.

WestCoastMedia announced Tuesday it purchased the station from Davidson Media Group and will go back to catering its programming to the audience it had served for 57 years.

“We’ve been gone for way too long,” station general manager Lawrence Hires said in a news release. “This community needs its voice back, and AM 1150 WTMP is that voice.”

The change means the return of the “Tom Joyner Morning Show,” as well as shows hosted by the Rev. Al Sharpton, James Fortune and D.L. Hughley.

Station veteran Larry Steele also will return with a show from 10 a.m. to 1 p.m.

The format change goes into effect Thursday with commercial-free music — featuring old-school R&B, soul, funk and jazz — and programming begins Monday at 6 a.m.

After Davidson Media Group purchased the financially troubled station in 2011, WTMP became “La Bahia,” meaning “The Bay,” playing Spanish and tropical music.

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