In a sign of what they hope signals support, McDonald’s has flipped its iconic double arches into a "W" to celebrate International Women’s Day.
In one location, at Lynwood, Calif., the actual exterior and street sign have been flipped. But for most locations, the tribute has been limited to advertisements and uniforms.
Only 100 locations are reported to have changed the logo across the country, reports CNN.
According to a release by the fast food giant, 6 out of 10 managers in their U.S. restaurants are women.
The announcement has been met with mixed reactions. with some hailing the move as a unique and surprising signal of support while others consider the move "not enough."
Cool to see @McDonalds flipping their Golden Arches to celebrate #InternationalWomensDay https://t.co/B5IXxrUbjy— Sara Dal Lago (@saradallago) March 8, 2018
They have the best fries in the game and now they're showing some love on this #InternationalWomensDay https://t.co/O6KeGgWRSZ— Nate Fluharty (@NateFluharty) March 8, 2018
McDonald’s has refused to support workers’ demands for a living wage and ignored sexual harassment complaints, but it’s flipping some arches to make a W so all good! https://t.co/tKcHxl2YSb— Kiley Kroh (@kileykroh) March 8, 2018
Maybe they could instead pay their disproportionately female food service staff better wages and provide better benefits? https://t.co/OGV8El8Bf8— Jonathan Cohn (@JonathanCohn) March 8, 2018
When asked whether it would finally pay its disproportionately female workforce a living wage instead of making symbolic gestures, the fast food behemoth reportedly offered no comment. #internationalwomensday https://t.co/DgqtuV5v2w— Simon Balto (not Balto the dog) (@SimonBalto) March 8, 2018
McDonald’s also released a video ad to announce the temporary change:
Do you think it was a enough?