Think Swiss Alps rather than San Francisco.
A new cable car is soaring over the Thames River, becoming part of the London landscape just in time for the Summer Olympics.
It is called the Emirates Air Line, after the air carrier invested 36 million pounds ($56 million) as part of a 10-year sponsorship deal.
The cable car will make the half-mile (one kilometer) crossing between Greenwich and the Royal Docks, allowing visitors to take in views of Olympic Park, the Canary Wharf financial center and the Thames Barrier, massive structures in the river that keep London from flooding.
Each of the 34 cars holds 10 people and looks like the gondolas that ferry skiers up the mountains in the Swiss Alps. Travelers can go one way or round-trip, with a one-way ticket costing 3.20 pounds ($5).
Aside from being just plain fun, the cable car should help ease public transport ahead of the London games, which start July 27 and end Aug. 12.
The Associated Press