Montee Ball ran for 201 yards and three touchdowns, and Wisconsin rushed for the 539 yards to rout No. 14 Nebraska 70-31 in the Big Ten title game on Saturday night.
The Badgers (8-5, 4-4 Big Ten) are the first team to reach the Rose Bowl with five losses and the first Big Ten team to make it in three straight years since Michigan in the late 1970s.
They also tied Texas' record for most points in a conference championship game.
It was a fitting end to a wacky Big Ten season that pitted the Cornhuskers (10-3, 7-1), the Legends Division champ, against the third-place team from the Leaders Division.
But Nebraska never had a chance with Ball and his teammates running wild.
Melvin Gordon ran for 217 yards and one TD, while James White had 108 yards, four TDs and one TD pass.
N.C. State names Doeren as new coach
Dave Doeren is leaving Northern Illinois after two straight championship seasons to take over at North Carolina State.
N.C. State announced Doeren's hiring Saturday — less than 24 hours after he guided the 19th-ranked Huskies to their second-consecutive Mid-American Conference championship, and only six days after firing Tom O'Brien.
Doeren claimed a MAC title both years he was at NIU and is 23-4 since taking over the Huskies with a 17-1 record in conference play.
Doeren "is a highly motivated overachiever who shares our goals to pursue aggressively a high level of achievement in the classroom and on the field of competition," N.C. State athletic director Debbie Yow said in a statement.
Doeren — who turns 41 on Monday — said he was "honored and excited" to join the Wolfpack. He replaces O'Brien, who was fired following six inconsistent seasons and no Atlantic Coast Conference championship-game appearances at the school that hasn't won the ACC since 1979.
Doeren came to Northern Illinois in December 2010 after five seasons as Wisconsin's defensive coordinator. He replaced Jerry Kill at NIU and led the Huskies to an 11-win season in 2011 that was capped by a MAC title and a win over Arkansas State in the GoDaddy.com Bowl.
That was followed by an even bigger finish this year. He became one of the up-and-coming names for bigger jobs as he guided Northern Illinois to a school-record 12 wins and a top-20 national ranking.
The Huskies beat No. 18 Kent State on Friday night in double overtime for their second-straight league title.
O'Brien, 64, was fired after going 40-35 in six seasons in Raleigh.