Fox Sports reporter Laura McKeeman, who joined the Rays' broadcast team as a sideline reporter this season, was crowned as the new Miss Florida on Saturday night.
McKeeman was Miss Pinellas County 2011.
The runner up was Alexa Schmidt from the University of Central Florida.
The ceremony was held at the Mahaffey Theater in St. Petersburg. In all, 43 contestants vied for the title.
McKeeman will now represent Florida in the Miss America pageant in Las Vegas in January 2013.