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Reports: USF selects UCLA’s Mark Harlan as new AD

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Published:   |   Updated: March 9, 2014 at 02:35 PM

TAMPA — Mark Harlan, a senior associate athletic director at UCLA, is set to become the University of South Florida’s new athletic director, according to multiple reports on the West Coast.

The Los Angeles Times reported that Harlan, a 44-year-old Arizona graduate known for his fundraising and marketing prowess, has accepted the job.

An official announcement could be made as early as Tuesday. USF spokesman Adam Freeman would not confirm the reports and said he didn’t anticipate any further information from the school on Sunday.

Harlan would replace Doug Woolard, USF’s athletic director since 2004, who announced his retirement in January. Woolard, 64, who will help in the transition, will remain with the athletic department until July 2015, when his contract expires.

Harlan, once a graduate assistant to football coach Dick Tomey at Arizona, has held administrative positions at his alma mater, in addition to Northern Colorado, San Jose State and UCLA.

Harlan has been at UCLA since July 2010. He has overseen development, marketing, promotion and sports information at the school, where he directed a $132-million renovation of Pauley Pavilion, UCLA’s iconic basketball arena.

USF president Judy Genshaft conducted interviews for the position Thursday in Dallas, near the home base of Eastman & Beaudine, a search firm retained by USF for a $100,000 fee.

USF assembled a six-person search advisory committee, chaired by College of Business professor Bill Sutton. The committee held just one public meeting, which mostly focused on procedures. It was not known what role the committee played — if any — in the selection of a new athletic director.

Bob Beaudine, president of the search firm, said he anticipated an annual salary of at least $500,000 for USF’s new AD.

jjohnston@tampatrib.com

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