TALLAHASSEE — A Florida State social media campaign turned ugly Sunday when the university’s athletic department opened their Heisman-winning quarterback up to nationwide mockery.
The department attempted to engage fans on Twitter by soliciting questions to be used for a video on the team website.
The hashtag “#AskJameis” became a trending topic on Twitter for a time Sunday — for all the wrong reasons.
The Twitter feed was bombarded by accounts making fun of quarterback Jameis Winston and taking shots at the sophomore. Winston has been heavily criticized for several off-the-field incidents during his time at Florida State.
The tweets covered a wide range from witty to malicious. Most were aimed at Winston, but others questioned why the university would risk this type of response.
One post read: “Do you know that you have to Buy One to get One Free at Publix?”
Another read: “Who gave you better protection last year — your offensive line or the TPD?”
TPD is shorthand for the Tallahassee Police Department.
“This was doomed from the beginning,” said Robert Stewart, director of the Ohio University school of journalism. “It’s basically a setup. Whoever thought this was a good idea had not done P.R. 101, which is to think about what all could go wrong. Everything about this was naive.”
RAMSEY REINSTATED: Coach Jimbo Fisher and DB Jalen Ramsey have kissed and made up.
Fisher kicked Ramsey out of practice Sunday after a series of physical plays that ended with Winston being knocked to the ground. Ramsey returned Monday and Fisher said both got emotional and everything is resolved.
Fisher says, “He got upset. I got upset. That’s ball and we move on.”