Maybe Mike Williams is too young to know any better.
The 24-year-old wide receiver of the Buccaneers is quick to reject the selfish antics that notorious wideouts such as Keyshawn Johnson, Terrell Owens and Chad Ochocinco embraced to the media's delight.
Call Williams the anti-diva.
"I really don't even care about my stats,'' Williams said. "I just want to get wins. If we keep going to 4-1, 5-1 and 6-1, my stats don't matter. As long as someone's doing it, I'm happy.''
After setting a franchise record with 11 touchdown receptions as a rookie last season, Williams has seen his numbers drop off through the first four games.
He has 15 catches for 155 yards and one score during Tampa Bay's 3-1 start, compared to 19 catches for 238 yards and three touchdowns in the same span last season.
"Mike's getting close to a 100-yard game,'' said quarterback Josh Freeman. "It's coming.''
The word is out on Williams throughout NFL circles and he is attracting more attention the second time around.
"We're seeing teams roll a corner toward Mike and halves over the top,'' said Bucs receivers coach Eric Yarber. "It kind of makes it difficult for him, especially when we're in basic formations. He's our No. 1 receiver and most teams try to take away your No. 1.''
While Williams waits for a breakthrough game, Freeman is doing a masterful job of spreading the ball around.
Running back Earnest Graham (23 catches) is on pace for 92 receptions, followed by tight end Kellen Winslow (17) and Preston Parker (16), who grabbed his first touchdown reception as a pro Monday night against Indianapolis.
"When I reached the end zone, I saw all our other receivers were cheering for me,'' Parker said. "We've got a bunch of people in our group that are hungry. Yes, everyone wants the ball, but we still have to stick together. We're a team … this isn't like tennis.''
Yarber said the all-for-one attitude in his receivers' room is refreshing.
"The motto in our room is, 'Don't look for the ball, the ball will find you,' '' Yarber said. "Having guys that unselfish at that position lessens your gray hairs. I'm fortunate to have guys like that. A lot of guys would be whining right off the bat – 'Get me more touches' – but not this group.
"Does being a diva kind of come with the territory at the position? It does. Everyone would like more touches, but at the end of the day, it's about wins and losses.''
Until his number is called more often, Williams will pride himself on his downfield blocking and running decoy routes at full speed, clearing space for teammates.
"I want to keep seeing (double coverage) as long as we keep winning,'' Williams said. "When teams are playing Cover 2 with a middle linebacker dropping, the check down is wide open. I'd keep throwing it to Earnest, too, as long as it's working.''
As the Bucs head to San Francisco for Sunday's matchup against the 49ers, Williams finds himself thinking about his days at Buffalo's Riverside High, where he scored 15 touchdowns as a senior receiver.
"In high school, we ran the wishbone offense and I didn't get to touch the ball all that often,'' Williams said. "The team was winning, so I wasn't frustrated. All those receivers you hear about being mentioned as divas, I don't put myself in that category. That's not me at all.''