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Tampa Bay Buccaneers

Bucs unveil new uniform design

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Published:   |   Updated: March 4, 2014 at 06:53 AM

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TAMPA — The Tampa Bay Buccaneers already have a new look at the top of the organization. Now their new look on the field is complete.

The Bucs and Nike on Monday unveiled their new uniform design, featuring the Nike Elite 51 design.

“Today marks the culmination of more than two years of research and planning to bring the Tampa Bay Buccaneers into a new and exciting era of our history,” Bucs co-chairman Edward Glazer said in a news release.

“We worked closely with our partners at Nike to design a uniform that would set the standard for both design and functionality. The result is a sleek, modern design that honors our championship past while also establishing a new, bolder identity moving forward.”

The collaboration between the Bucs and Nike was aimed at incorporating many of the unique historical aspects of the Tampa Bay area by showcasing the city's roots, vibrant culture and spirited fan base.

The uniform features what the Bucs said is an energized and richer pewter paired with brighter, more vibrant shade of Buccaneer Red. In homage to the Buccaneers' early uniforms, the look also features Bay Orange as a new primary trim color and accent on the jersey and pants.

The Bucs are the first NFL franchise to incorporate a reflective chrome border around the numbers on the front, back and shoulders. The chrome border incorporates a technologically advanced reflective coating that adds increased readability and a unique glow to the numbers.

New name and number fonts feature beveled edges inspired by historical Buccaneer blade carvings, echoing the modern industrial design inspiration.

The team's white jerseys sport pewter sleeves and shoulders with red numbers, while the red jerseys also feature pewter sleeves and shoulders but with white numbers on the body and red numbers on the shoulders — adding an extra element of energy to the evolved Buccaneer identity.

The team's secondary logo, a wooden ship fueled by wind-filled sails, is similarly refined to convey the Bucs' relentless energy. The redesigned wooden ship is positioned on the right shoulder and the word “Bucs” on the left. The enhanced flag is displayed on the right and left hip of the pant.

The new helmet, previously unveiled, is highlighted by a more menacing jolly Roger. The helmet also features a hand-painted pewter speed line overlaid with a larger flag logo designed to accentuate “the revolutionized, confident spirit of the franchise,” the Bucs said.

The new jerseys are scheduled to go on sale April 1 at Buccaneers.com, Nike.com and NFLShop.com.

A previously scheduled media event to unveil the uniforms had be scheduled for 2 p.m. Wednesday. The Bucs said they will instead host an exclusive viewing event for season pass members. Details will be announced.

It's the first major uniform redesign for the Bucs since 1997, when the team switched to a pewter and red design. Included was a pewter helmet and a flag logo featuring a skull and cross swords.

That replaced the original outfit dating to 1976, which included bright orange home uniforms and a white helmet with a winking, orange-faced, dagger-in-teeth swashbuckler with a red-feathered hat and hair.

During a stretch of on-field despair during the 1980s and early 1990s, the logo, designed by then-Tampa Tribune cartoonist Lamar Sparkman, came to be known sarcastically as “Bucco Bruce” and the uniform's orange was identified as “Creamsicle,” for its resemblance to the orange-covered frozen treat.

 

rcummings@tampatrib.com

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Twitter: @RcummingsTBO

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