Elana Gauslow, a registered nurse and the owner of SpaLana skin care, helps women who want youthful-looking skin. But she also has a growing number of women and men who visit her suite within the Elite Salon Suites in Brandon because they are concerned about skin cancer.
“Men who come in are worried about their precancerous legions that could turn into cancer,” she said. “Men didn’t used to consider skin care, facials or peels because they thought it’s a foo-foo (frivolous) thing for women to do, but that’s changing,” she said.
Gauslow’s own husband, Norm, has had a history of basal, squamous cell and melanoma skin cancer.
“One of my first skin care clients was my husband, Norm,” said Gauslow, who is an esthetician. “Unfortunately, he used to have a few skin cancers excised from his face every six months. Over a time period of at least five years, he also started to develop rosacea on his nose and cheeks. Once Norm started a skin care regimen with me, we changed all that.”
She started giving him chemical peels in combination with dermaplaning and a skin care program.
Norm Gauslow, who is the vice president of Marine Labor Relations for OSG Ship Management Inc. in Tampa, said he has not had a skin cancer appear on his face since he started the treatments two years ago.
“I can’t believe the difference in my skin since I began the PCA treatments and began consistently using the PCA products,” Norm said. “I no longer develop actinic lesions on my face, and my rosacea has completely resolved. I have become a believer.”
Gauslow recommends peels every four to six weeks to avoid more invasive treatments and to treat actinic keratosis, which is a precancerous lesion that results from overexposure to UV rays.
“I am a believer that starting a fairly aggressive skin care regimen early can save you from going under the knife later, who wouldn’t want that?” she said.
Gauslow said she also sees a lot of baby boomer women who want to receive anti-aging treatments such as peels that reduce pore size. She also has a lot of requests for acne facials for teenagers. Her goal is not only to rejuvenate her client’s skin, but to have them leave SpaLana “relaxed and refreshed.”
Gauslow has lived in Valrico for 10 years. She has been married for 25 years. The couple has two children, Lexi, 19, and Carsten, 16.
Elite Salon is owned by Jenn Plaman, who has been her friend for the past six years. In March, Gauslow opened her own independently operated suite in the Elite Salons complex, which houses stylists, cosmetologists and nail techs.
“When I was shopping for a place to start my business, she just so happened to have a suite, set up for an esthetician, available. It all seemed to fall into place,” Gauslow said. “There are 16 other suites in Elite Salon Suites, and the stylists have been very helpful in sending me clients. The suite atmosphere is very private which works well for skincare.”
In addition to seeing clients, she is currently employed at Marcadis Plastic Surgery on an on-call basis for recovery room and skin care.
“I was in charge while working in Jacksonville for Dr. Lewis Obi, then worked for Ponte Vedra Plastic Surgery up until our move to Tampa for my husband’s work,” she said. “I wanted to start a skin care business to be able share my knowledge of the cosmetic world with my clients.”
Because of the challenging economy, Gauslow said she tries to keep her pricing reasonable.
She also offers airbrush makeup and tanning. Elana is a certified PCA skin care provider with specialized training in chemical peels. She has also is certified in Obagi and Zoskin skin care.
SpaLana is located in Elite Salon Suites, Suite No. 17, in The Brandon Crossings Plaza, 2064 Badlands Drive, Brandon. She takes clients by appointment only. For more information, visit spalanaskincare.com or call (813) 716-8812.