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Wednesday, Oct 01, 2014
South Tampa News

Seminole Heights store is a trip back in time


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— Frolic Exchange takes a step back in time while still offering the trendy handmade clothes of today.

The boutique spans decades, with vintage, recycled and specially designed fashions and accessories. It was opened this month by Bree Denicourt, 22, and her mother, Nancy Denicourt.

“We had an online business on Etsy for two years,” said Bree Denicourt, an Ybor City resident.

And why locate to North Florida Avenue?

“I like this community and the people,” she said.

Bree Denicourt, who was raised in Land O’ Lakes and whose family still lives there, said she began sewing in middle school and, with her mother, makes some of the merchandise the store offers.

“My mother studied fashion design but never got to use it until now,” she said.

The name came in part from family history, too.

“My mother said my great-grandmother always wanted to have a business with the word ‘frolic’ in it,” she said.

In addition to the handmade items, merchandise comes from estate sales and thrift stores. It includes dresses, blouses, skirts, shorts, pants and accessories of jewelry, scarves and handbags. Some of it has lace or fringes added or other changes made.

Prices for dresses range from $14 to $30 with many around $20. Skirts, blouses, decorated cutoffs and vests are lower priced; many accessories are $5 or less.

The store also carries a limited supply of men’s clothes and is decorated with collectibles as well as original art and photography that is for sale from local artists.

“I have always liked to surround myself with lots of pretty things,” she said.

Some collectibles line the shelves of a patio the two women constructed where they hope to have small events such as wine and food tastings. The store is already attracting customers who like an individualized look. Among them is Tampa Heights resident Kerry Falwell, 30.

On opening day she browsed the selection and headed to the dressing room with several pairs of overalls with appliqués .

“I am a child of the ’90s,” Falwell said. “I lived in overalls in junior high.”

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