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Real Estate

Keller Williams' agents 'heart and soul' of success

Special Sections correspondent
Published:   |   Updated: May 31, 2013 at 08:50 PM

The success Keller Williams is enjoying throughout the Tampa Bay area is due to the training, consulting and tools it offers its agents and the agency's culture of philanthropy, says Kevin Chadwick, owner of Keller Williams offices in Apollo Beach, Bloomingdale, Brandon, Plant City and South Tampa.

"Keller Williams is a real estate training and consulting company thinly disguised as a real estate company," he says. "We do more specific training for our agents than any other agency on the planet.

"I've been a broker in Tampa Bay for over 25 years and I've never seen a company that has more systems, models and tools for agents' use to go out into the field, compete and win."

For Keller Williams clients, highly trained agents translate into better resources and quicker sales, Chadwick says.

"The benefit to our customers is that they are going to get the most informed agent on current market trends and what's happening in the marketplace right this second," he says. "Not only that, but they will also learn how to capitalize on that information to either sell their home faster for the most amount of money in the least amount of time or for a buyer to be able to find that very special home with unique characteristics that they are looking for."

Chadwick says this expertise gives Keller Williams agents an advantage. And the proof is the company's performance during the past 18 months in a challenging market, he adds, noting that his Keller Williams Group has become the top ranked Keller Williams office in Florida.

"Keller Williams has more inventory [homes for sale] than any other real estate company in Tampa," he says. "Keller Williams also, in the past 12 months, has sold more homes than any other real estate company in Hillsborough County."

Chadwick says the company's success in Florida is particularly exciting because it's relatively new to the area. In 1983, Keller Williams was started in Austin, Texas. In 2000, the agency opened its first Bay area office in Brandon. In the past six years, the company has grown to include more than 1,500 agents in the Tampa Bay area, he says.

According to the National Association of Realtors, Keller Williams has been the fastest growing national real estate firm for the past eight years and is the only national real estate company to report growing in size and sales in 2007.

The sense of teamwork at the company fuels its success, Chadwick says.

In many real estate agencies, agents compete against one another. At Keller Williams, agents "share trade secrets and help each other," he says. "We believe that together we all achieve more."

Keller Williams agents view each other as partners because they share profits and have a voice in company decisions, he adds.

Agents also are encouraged to be active in the community and each office chooses a charitable organization to support through the company's community fundraising arm, KW Cares. They also donate their time to local charities. Chadwick serves on the board for the Alpha House, a local nonprofit that assists pregnant women in crisis.

"Agents who choose Keller Williams may choose it for the systems, tools and models that can help their business succeed, but they stay with Keller Williams because of the culture here," Chadwick says. "The culture of this company is the heart and soul of how and why we do business."

For information, visit www.kw.com or call (813) 875-3700.

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