For the past two years, the home-building industry has been going through a correction. Builders have watched the market turn from "red-hot speculator driven buying" to one overstocked with finished homes, says Gregg Carlson of Maronda Homes. Couple this excess inventory with a mortgage industry meltdown and it's easy to understand why many home builders find themselves fighting for survival, he says.
"It is in times like these that a buyer's decision-making should include the strength of the builder they are considering in their new home purchase," Carlson says. "We have seen over the past 12 months some well-known home builders close their doors and others seek bankruptcy protection. Others are selling off their land assets and pulling out of the Florida market."
Maronda has been building in the Suncoast region since 1999 and the company has built more than 2,000 homes since coming to the Tampa area. Sales and construction activity are happening in Charlotte, Citrus, Hernando, Hillsborough, Lee, Manatee, Pasco, Polk and Sarasota counties.
"Maronda Homes is actively seeking out the best deals on buying new communities from the builders who do not have the staying power and are liquidating their land holdings," Carlson says. "It is the strength of Maronda Homes that makes it one of the few builders who are buying land instead of selling."
Carlson thinks two questions buyers should ask are: Will their builder be there when they have a warranty problem? Will there be someone to handle service calls?
Carlson says with Maronda the answer to both questions is yes.
The strength of Maronda is that buyers can rest assured a company representative will be at their home whenever there is a service need, he says. All calls will be answered locally and a service technician sent out to address any problems.
"Maronda Homes is committed to our current customers and the new customers who want the security of knowing the builder they choose will still be there tomorrow," Carlson says. "With interest rates still at very attractive levels and [lower] home prices, now is the time to make that buying decision and make Mar+onda Homes your home builder of choice."
Since its beginning in 1972, Maronda has built more than 20,000 homes, using its slogan "An Easily Observable Better Value" as a guide.
Maronda has an array of furnished homes in the 26 locations throughout the Tampa Bay area. Model centers are open from noon to 7 p.m. Monday, 10 a.m. to 7 p.m. Tuesday, Wednesday and Saturday and 11 a.m. to 5 p.m. Sunday.
Visit www.maronda.com for information on communities and directions.