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Real Estate

Coldwell Banker Official Says Pricing Strategy Getting Homes Off Market

Special Sections correspondent
Published:   |   Updated: May 15, 2013 at 12:29 AM

Ready to hear something positive about the real estate market? Coldwell Banker Residential Real Estate officials say the company is selling one of every three homes it has listed within the first 30 days.

Cathleen F. Smith, regional senior vice president, Tampa Bay, recently discussed the real estate market and how Coldwell Banker has positioned itself to sell homes as quickly as possible.

During this buyer's market, Coldwell Banker officials say its agents are educating their sellers on how an aggressively priced home will sell.
"Coldwell Banker sales associates use reliable market statistics and current data to assist homeowners in making informed decisions about pricing their homes correctly," she says. "By understanding the latest market data, days on market, inventory and recent sales, sellers are able to ensure they list their home for the right price."

Smith adds that prospective homeowners also are looking at the deals available in today's market and are buying now.

"Buyers have seen home prices come down and are realizing that now is the time to buy, before they miss the opportunity and prices begin to rise again," she says.

Smith says Coldwell Banker agents position homes to sale within the first 14 days on the market, because agents have found that is when the largest number of qualified, serious buyers view a property.

"We've tracked the results and have determined that our aggressive initial pricing strategy leads to the sale of 33 percent of our listings within the first 30 days," she says.

The company also is continuing to focus on the Internet and attracting international buyers.

According to the National Association of Realtors, 84 percent of home buyers begin their search on the Internet, a fact that has not been lost on Coldwell Banker.

Smith says the company markets homes globally on the major search engines and more than 150 Web sites, targeting a combined worldwide audience that exceeds 10 million visitors every day.

A 2007 survey by the NAR reported that Florida accounted for 26 percent of all international home purchases. Smith says that makes it important that sellers market their homes with a company that has a global reach.

"We present our homes to the world through our global network of 119,000 Coldwell Banker sales associates in 3,900 offices in 47 countries and our network of connections continues to grow," she says. "Our company Web site, FloridaMoves.com, has received visits from potential home buyers from 98 countries.

"According to our international affiliates, foreign home shoppers begin their search for a Florida home on the world's leading search engines, Google and Yahoo. We are investing in search engine advertising on the popular search engines, in the United Kingdom, Germany, Latin America and Canada."

Coldwell Banker has offices throughout Florida, including in Hillsborough and Pinellas counties. For information on buying or selling a home, visit the Web site or call 1-800-624-5292.

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