One of the reasons for Lennar's success in the new home industry is the company's ability to anticipate changes in the market before they occur and to be ready for those changes, according to Dale Human, vice president of sales. A recent example is Lennar's anticipation of the decline of the industry's supply of new inventory homes.
"Lennar saw that the increased demand in the market place would drive down the number of inventory homes," Human explains. "Lennar took a proactive approach, and we have nearly 200 new homes in the Tampa Bay area that buyers can close on between now and the end of August. That provides ample opportunity for those who want to get into a new home before the fall school semester begins."
Whether buyers are looking for a 1,371-square-foot townhome with three bedrooms, 2½ bathrooms, or a 4,259-square-foot single-family home with six bedrooms, 3½ bathrooms and a three-car garage, or anything in between, Lennar has a home that fits their needs, Human says. With 17 active communities in the Tampa Bay area, buyers can find the home they want in an area that fulfills their expectations, he adds.
"Many of the communities in which we build are master-planned communities providing a luxurious lifestyle, and most are in districts with highly rated schools. In the last six months, we've opened seven new communities, including Belmont, River Bend and Wilson Preserve in the South Shore area, Brandon Point in Brandon and Trinity Preserve in Trinity, as well as in Grand Hampton and Live Oak in New Tampa," Human says. "We are in the process of opening three more communities during the next six months."
The new communities have opened at an opportune time, as Lennar is closing out sales in the popular communities of Autumnwood Townhomes in Lakeland, Bahia Lakes in Ruskin, Ayersworth Glen in Riverview, Hampton Hills in New Tampa and Mira Lago in the South Shore area.
With dozens of home designs and floor plans, Human says that Lennar is focused on delivering high-quality homes at an affordable price, and the company's famous Everything's Included program, combined with its Eco-Smart program, makes the homes even more of a value.
The Everything's Included program incorporates the most popular upgrades, which many builders charge extra for, into the construction of each new Lennar home. In doing so, buyers avoid "getting nickel and dimed at design studios, saving them thousands of dollars in the process," according to Human. Everything's Included upgrades include ceramic tile flooring in all wet areas, granite kitchen countertops and stainless-steel appliances and designer lighting packages.
The Eco-Smart program uses cutting-edge green technologies in the construction and features of a new Lennar home, which is not only good for the environment, but also can save homeowners thousands of dollars in energy costs over the life of the home. Eco-Smart features include efficient air conditioning systems, low-E windows, water-saving plumbing features, hybrid water heaters and heat pump technology.
"Lennar has created its own brand of dream home with the Eco-Smart program combined with the Everything's Included program," Human adds. "Whether buyers are looking for a townhome or a single-family home, or whether they are looking for a family community, an active adult community or a golf course community, Lennar has something that will fit their needs."
New Lennar homes are priced from the low $100,000s.
In business since 1954, Lennar has been named the No. 1 homebuilder in Tampa Bay in terms of sales volume for the last 30 years and has ample time to learn what buyers want, according to Human.
"Through extensive market research, Lennar has found a way to build an Everything's Included home that provides buyers with everything they need at an affordable price," he adds.
For information, visit www.lennartampa.com, or call 1-877-202-4749.