John Ciani's desire to eat organic food led him to open the Odessa Organic Farmers Market.
The market offers organic fruits and vegetables from three local farms. Hours for the recently opened venture at 8701 Gunn Highway are from 10 a.m. to 6 p.m. Friday through Sundays.
Before Ciani heads to the market he goes to the farms to find out what's available and in season. Whatever he gets is what he sells for the day. Typically, he has about 25 items ranging from staples such as lettuce and tomatoes to eggplant and squash. Other items such as raw cow and goat milk and cheeses are for sale.
"People are programmed to think that everything grows all year long," Ciani said.
He said shoppers are accustomed to going to grocery stores and buying items year-round, but grocery stores offer those items because they are shipped in from out of state.
"People need to support the local organic farmers market," he said. "I am a people person and want to bring this out to the people, and not make it more expensive than going to a grocery store."
Along with the farmers market, Ciani also is hosting an open market every other Sunday. The Sunday market features a live band and 20 to 25 vendors. The next open market will be from 10 a.m. to 3 p.m. today.