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Target sets up protection plan in ID theft

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Published:   |   Updated: January 13, 2014 at 07:24 PM

TAMPA — Target has released details of its free ID theft protection offer, weeks after disclosing that hackers had stolen the credit card and personal information of tens of millions of shoppers through the holiday season.

Customers who enroll in the program will have a year of free credit monitoring, ID theft insurance and other perks through a program at the credit report company Experian called “ProtectMyID.”

There's a multi-step process involved in enrolling. Customers need to go to creditmonitoring.target.com to request an activation code, which Target will send by email within one to five days. Then, they will go to www.protectmyid.com/target, use the code to activate their account, and then enter a string of personal information, such as name, address, date of birth and Social Security Number.

That is a website run by Experian, and Target officials say the information is necessary to accurately identify the person with their credit score, and to identify them in future visits to the online site.

After sign-up, customers will receive daily credit monitoring; identity theft insurance, except where prohibited by law; and have access to assistance from an Experian fraud expert. Access to the “Fraud Resolution Agent” will continue even after other benefits of the initial one-year ProtectMyID membership expire, Target said.

After 12 months, those who register have the option to continue their memberships at their own expense.

This comes after Target disclosed that the credit and debit card information of up to 40 million shoppers had been stolen by hackers, along with the personal information of more than 70 million shoppers leading up to the Christmas shopping season.

rmullins@tampatrib.com (813) 259-7919 Twitter: @DailyDeadline

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