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Luxury golf complex planned for Brandon

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Published:   |   Updated: December 3, 2013 at 11:26 AM

TopGolf officials are making it official. The Texas-based chain of luxury driving ranges plans to build a massive golf entertainment complex in Brandon, just across the way from the soon-to-be Bass Pro Shops complex.

Construction should start in the first quarter of 2014, according to an announcement the company plans to make Tuesday morning. If all goes well with construction, the doors should open in the autumn of 2014 at 10690 Palm River Road, near the corner of Adamo Drive and Falkenberg Road.

When complete, the complex will stretch to about 65,000 square feet indoors, roughly the size of an average Publix store, and include three stories of luxury driving range bays, two full-size restaurants, a kid’s play area and rooftop nightclub.

Unlike other driving ranges, the typical TopGolf complex uses a form of digital golf system. Each ball has a wireless chip embedded inside that’s tagged to each golfer. When golfers thwack away at a target, a computer system tracks where each ball lands, and assigns more points to golfers who hit closest to targets farthest away.

Golfers buy a one-time $5 membership, and then a group of up to six can rent a driving range bay for $20 an hour at off-peak times, and $40 an hour peak times. This will be the 14th TopGolf location, the first in Florida, but the company is scouting for other locations in the state.

Based on past openings, the company forecasts about 400,000 visitors in the first year of operation in Tampa, and the company overall is hiring between 400 and 450 people for the Brandon site, including about 100 full-time workers.

rmullins@tampatrib.com

(813) 259-7919

Twitter: @DailyDeadline

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