TBO.com: Tampa Bay Online, The Tampa Tribune and The Tampa Times - breaking news and weather.
Thursday, Oct 23, 2014
Business News

Busch Gardens, Tampa attractions partner in ticket program

By
Published:   |   Updated: February 26, 2014 at 04:41 PM

TAMPA — Tampa Bay area visitors will be able to save 38 percent on a package of admissions to five local attractions that will cost $119 with the launch of Tampa Bay CityPASS on May 20.

The program available in 10 other U.S. and Canadian destinations will offer a $99 Tampa Bay CityPASS for children ages 3-9.

The booklet, good for nine consecutive days from when it is first used, will allow access to five attractions: Busch Gardens Tampa, Florida Aquarium, Lowry Park Zoo, Clearwater Marine Aquarium, and Chihuly Collection or the Museum of Science and Industry.

“This is a tourism product that can help all of us,” said Jim Dean president of Busch Gardens Tampa, the host for the news conference announcing the program.

It’s not known how much the availability of CityPASS will influence travelers to consider a visit to the Tampa Bay area, the firm’s President and Chief Executive Officer Megan Kelly said.

But it adds the local area to a select list of major destinations including New York, Chicago, Southern California, Seattle and Toronto who might check out CityPASS options.

“CityPASS travelers in other destinations tend to stay two to three days longer than other visitors,” said Santiago Corrada, president and chief executive officer of Visit Tampa Bay. “We’re excited about programs that have the potential to extend average length of stay.”

“The CityPASS program gives us another tool to use in our efforts to cooperatively promote the St. Pete/Clearwater area and Tampa as a single destination,” said D.T. Minich, executive director of Visit St. Petersburg/Clearwater.

tjackovics@tampatrib.com

(813) 259-7817

Subscribe to The Tampa Tribune

Comments