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Real Estate

New Coldwell Banker executive brings new focus to local market

Staff
Published:   |   Updated: March 21, 2013 at 02:43 PM

There's a new leader at Coldwell Banker Residential Real Estate in the Tampa Bay area and his first priority is to arm his sales force with the latest information on the nuances of today's real estate market.

In April, Charles Richardson was named as regional senior vice president of the Tampa Bay division of Coldwell Banker Residential Real Estate and he's wasting no time implementing a training system for sales associates to learn how the current economy affects the residential real estate marketplace.

"My background allows me to see markets differently," Richardson said.

"I can provide our team with a global perspective and how it affects the local market, pricing, and supply. That knowledge will empower our agents to take the message to the field and better serve our clients."

Richardson has been in real estate for more than 35 years, mostly in Florida, and has seen a lot of change. He has worked nearly all facets of the industry, from residential to commercial and from sales to leadership. Having a mind for numbers, economics, and statistics, he has always been able to follow the market fluctuations and use that information to help clients make stronger real estate decisions.

"The real estate market is in constant flux, more so in today's economy than ever before," he said.

"I learned to study the markets for economic trends in order to help my customers. Now I want to show Coldwell Banker Residential Real Estate agents how following those trends can help them help their customers.

"It used to be that when I'd sell a home, I could look back as long ago as six months to gauge pricing and I'd be done. But now, with short sales, foreclosures and roller-coaster pricing, the rules are different and timeframes are much narrower. The value is back in the marketplace. The buyers are there. It's just not as simple as it once was."

Video, conference calls and Skype are some of the ways Richardson plans to get information to his Coldwell Banker Residential Real Estate sales associates, who are spread across the Bay Area. In addition, he will regularly supply field offices with reports that provide overviews of current market trends. But he also plans to travel to sales offices to meet the old fashioned way: face-to-face.

It's no secret that Coldwell Banker Residential Real Estate has long used the latest technology to help clients buy and sell homes.

From providing nearly real-time status updates on searches and closings via smart phones held in a client's hand, to translating into a more familiar language the details about online searches on the client's computer across the globe, Coldwell Banker® remains at the forefront for offering customer-centered, innovative tools that can help every real estate transaction progress quickly and smoothly.

"Coldwell Banker is a company that offers multiple state-of-the-art tools to help us fully utilize technology to communicate more effectively with our clients and with each other," Richardson said.

One of its most recent technological offerings is an online multilingual program that helps international buyers begin their home search in their own language.

Partnering with Immobel – an online company that translates web content – Coldwell Banker is posting its real estate listings in 13 languages to better serve buyers around the globe.

Among its other innovative offerings is its QR code program. Called quick response codes, the two-dimensional images resemble pixilated bar codes and are included on printed advertisements, magazines, flyers, and even the "for sale" signs. Users of smart phones with a QR code reader application ("app") simply point the phone camera at the QR code image and are instantly connected to FloridaMoves.com providing more information, photos and details about that home.

In addition, Coldwell Banker offers an international home search app for iPhone and Android-powered devices, which helps users search online, instantly providing details about homes and digital maps. Daily blogs posted by Coldwell Banker Residential Real Estate sales associates on the company's Insight website (bloginsightcb.com) gives useful real estate news, information and tips for customers, like how to stage a home to sell and how to make a home more energy efficient and "green." The blog has had nearly 25,000 visitors to date.

Coldwell Banker Residential Real Estate is also connecting with customers on Twitter and Facebook. Their company's pages boasts more than 2,000 fans and continues to actively engage consumers by creating a bond and offering professional information to help homebuyers.

Videos on the Coldwell Banker On Location℠ YouTube™ channel shows homes for sale, creating a virtual open house, with well over 5,000 real estate-related videos. HomeBase℠, an online transaction management system, offers Coldwell Banker customers a secure account that tracks every detail of their real estate transaction, keeping them mobile and up-to-date on their real estate documents. This system enables customers to upload and store mortgage, title, inspection and other home buying documents.

For more information about Coldwell Banker Residential Real Estate, visit FloridaMoves.com or call 1-800-624-5292.

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