A new projection technique will allow filmgoers to see every hair on a hobbit's toes when "The Hobbit: An Unexpected Journey" is released next week — if you're in one of the few theaters that has the technology.
AMC Veterans 24 in Tampa and AMC Regency 20 in Brandon are the only area movie houses boasting the High Frame Rate 3D technology that will give audiences a state-of-the art view of Middle Earth beginning Dec. 14. Tampa and Brandon are among 34 cities getting first crack at this screening format.
The new technology will screen "The Hobbit" at 48 frames per second, rather than the standard 24 frames per second. That translates to a more immersive, richer 3-D experience with super-sharp images and details.
"It really was remarkable," says Ryan Noonan, a spokesman for AMC Theatres, who viewed two minutes of the film's trailer in the new format. He noted the "clarity of the footage" is noticeably enhanced from what filmgoers are used to.
Advance tickets to "The Hobbit" are on sale at the AMC Theatres website.
For those wanting a Tolkien fix prior to "The Hobbit" debut, AMC is screening extended cuts of "The Lord of the Rings" trilogy at 10 a.m. Saturday for $25. Tickets for the marathon can be purchased at www.amctheatres.com.