Ad Specifications

File Preparation

Accepted Ad Formats: .html, .gif, .jpg and .swf.

Accepted Source File Formats: We prefer .psd, .eps, .fla and .pdf. We will also accept .gif and .jpg.

Preferred Ad Dimensions and File Sizes (Universal Ad Package sizes bold)

Ad Unit	Dimensions	SWF File Size Limit
Microbar	88x31	5k
Content sponsorship	145x50	5k (actual logo dimensions 145x30)
Page sponsorship	300x30	5k (actual logo dimensions145x30)
Leaderboard	728 x 90	20kb gif, jpg - 30kb Flash
Wide skyscraper	160 x 600	20kb gif, jpg - 30kb Flash
Medium rectangle	300 x 250	20kb gif, jpg - 30kb Flash

Additional Ad Dimensions and File Sizes (UAP sizes bold)

Ad Unit	Dimensions	SWF File Size Limit
Button 1	120x90	10kb gif, jpg - 10kb Flash
Button 2	120x60	10kb gif, jpg - 10kb Flash
Full banner	468x60	20kb gif, jpg - 30kb Flash
Tower	120 x 400	20kb gif, jpg - 30kb Flash
Skyscraper	120 x 600	20kb gif, jpg - 30kb Flash
Rectangle	180 x 150	15kb gif, jpg - 20kb Flash
Promotion	160x120	20kb gif, jpg - 30kb Flash

Mandatory Specifications:

• Banners must have at least a one-pixel border.
• Animated banners (gif or swf) can not loop indefinitely; maximum of six loops or 15 seconds' run time.
• Flash banners must include click-tag within .swf file. (See instructions below)
• HTML file and backup .gif must be sent with .swf.
• Text links: 60 characters or less
• Advertisements should not contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) or mislead the user into thinking that they are content.

Flash Animation Production Guidelines:

TBO.com will need 3 days to approve, test and schedule all Flash ads produced out-of-house.

• All Flash movies must be submitted with specified clickthrough URL or 'clicktag' component.
• No Flash ads are to load variables from an external file, nor should they load any other movies from an external server.
• When submitting a Flash creative for to Ad Traffic, supply these mandatory components:
• The Flash-published SWF file (file size limits apply).
• The source .fla file. It will be used to verify click-tag setup. Nothing will be published from this file.
• A backup GIF or JPEG (static ad size limits apply) to deliver to those users unable to see Flash movies.