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Keywords
TBO.com Keywords are an effective way to get your message to many viewers and readers. A simple word or phrase is introduced during a TV segment or in a print ad.

Users visit TBO.com and enter your keyword in the dedicated box atop the page. The "go" button takes them directly to your Web site, or to a specific page promoting your product or offer. There are no cumbersome URLs for users to remember.
WFLA viewers, Tampa Tribune readers and TBO users are very familiar with keywords, which are also used to promote news, weather and sports content throughout the year.