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Real Estate

Maronda building homes with supplies it trusts

Staff
Published:   |   Updated: March 27, 2013 at 08:33 AM

Vertical integration is helping Maronda Homes weather the tough housing market.

"Because of vertical integration, we do things differently," says Gregg Carlson, spokesman for Maronda Homes.

Maronda has truss plants in Sanford and Apollo Beach, allowing the company to provide materials to contractors without delay in addition to ensuring the quality of the materials. The plants manufacture roof and floor trusses and wall panels. The company also owns a lumberyard.

"It makes it a lot easier for the framing carpenters to get the job done right and quicker," Carlson says.

Supplying materials is not the only aspect of the home builder's vertical integration concept.

"We do a lot in-house using our own skilled employees," Carlson says.

Maronda employs plumbers, electricians and air-conditioning technicians, providing better quality control and ensuring proper scheduling, he says.

"What all this allows us to do is sell our homes for less than our competition," Carlson says.

Carlson says because Maronda supplies most of the materials and produces many of the components that go into the home, the volume of their business gives them substantial purchasing power.

Producing components allows Maronda to incorporate efficiencies that are not possible on individual job sites, he says.

What Maronda saves through the vertical integration process is passed on to the home buyer, Carlson says.

Maronda offers homes across Florida, including at Gillette Grove in Palmetto, Ashburn Square Townhomes in Tampa and Citrus Springs in Citrus County.

Gilette Grove features single-family homes priced from the $150,000s with 1,156 to 2,785 square feet of living space, three to four bedrooms and two to 2½ bathrooms.

Residences in Ashburn Square Townhomes, priced from the $130,000s, provide 1,639 square feet of living space, three bedrooms and 2½ bathrooms.

Priced from the $110,000s, Citrus Springs boasts single-family homes, featuring three to five bedrooms and two to 4½ bathrooms. The homes provide 1,375 to 3,897 square feet of living space.
Maronda officials are upbeat about the housing market and the company's future.

"We cater to an entry-level buyer at a value-conscious price point," Carlson says. "We think we've seen the market hit the point where it's stabilized.

"The best deals are out there right now," Carlson says, adding that Maronda offers closing-cost incentives to simplify the buying process.

"The price point [now] is as low as we'll ever be," he says.

Carlson also says that Maronda is prepared to handle the next housing wave.

"We're better equipped than ever before for the good times," Carlson says. "We're prepared as the market begins to come back. We have the manpower and efficiencies to offer top value in more locations."

For information, visit www.maronda.com.

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