If you're never quite sure whether the ads for popular beauty products can be believed, relax. Our 4you Beauty Board is made up of veteran testers ready to try the latest when it comes to all things beauty. We'll share what worked and what bombed with the hope of making life a little easier for you.
Check out our online database of reviews at TBO.com, Keyword: Health.
Ole Henriksen Visual Truth Eye Creme
Available at Sephora stores and online at www.sephora.com and www.olehenrikson.com; $45 for .5 ounces
"This richly textured eye crème forms a protective layer that strengthens the skin's elasticity with its blend of peptides and sodium hyaluronate."
They say the eyes have it, but unfortunately, they're also where the first noticeable signs of aging tend to occur: dark circles, bags, puffiness, wrinkles. I've tried so many eye creams, I lost track long ago. I happen to be a HUGE fan of Ole Henriksen's skin care line. But sadly, this eye cream wasn't a stand out. It's creamy, goes on smoothly and didn't leave my eye area feeling greasy. It also smells nice and didn't irritate my super-sensitive peepers (as long as I kept it away from my lids). And I love that it's infused with vitamin C and African red tea. But aside from all that, I didn't see any real improvement around my eyes. And if I'm going to pay $45 for an eye cream, I want it to keep Father Time away a little longer.
Cloe Cabrera, 43, is the fashion and beauty reporter for the Tribune, News Channel 8 and TBO.com.
Canyon Ranch Brightness Eye Cream
Available at fine department stores such as Nordstrom's and Saks Fifth Avenue, or online at www.canyonranchskincare.com; $70 for 0.5 ounces
"A caffeine complex deflates eye puffiness while reinforcing elasticity."
Michelle says: I will not look in the mirror first thing in the morning anymore. It is too frightening. I can only handle it if the lighting is dimmed and the blinds in the window are pulled shut, mainly because I can't bear to face the post-slumber puffiness around my eyes. But with this product, I have a new morning routine: before anything else, I apply a tiny dab of this nice-smelling cream (not too greasy, either) around my eyes. Only then am I willing to take a look at my reflection, and it ain't bad. The cream works almost like an eraser. It delivers on the promise of making eyes seem a bit brighter. Word of warning, though: It's only a temporary fix to those dreaded lines and puffiness. It's going to take a time machine or a strong jolt of Botox to wipe them out for any length of time.
Michelle Bearden, 55, covers faith and values for The Tampa Tribune, WFLA-TV and TBO.com.
Elastiderm Eye Treatment Cream by Obagi Medical
Available at some dermatologists' offices and online at www.anu_skin.net, www.amazon.com; $99 for 0.5 ounces (online prices vary)
"The advanced blend of ingredients makes use of the body's natural skin renewal processes to achieve results in less time than traditional eye creams."
Kim says: If only beauty products wouldn't raise our expectations with promises they can't keep, we might be able to appreciate what they actually do for us. Elastiderm does a little but it costs a lot, so the customer has to decide if it's worth it. It's hard to gauge the return of elasticity - the big lure of this product - but I do think fine lines were reduced a bit. Unfortunately, I didn't read any Web reviews until I was writing this - otherwise, I would have known to use very little at a time. The sensitive skin around my eyes got a little irritated the first time around, but I'm going to give it another shot and hope for the best - and more visible results.
Kim Franke-Folstad, 52 is the editor of 4you.
Bieux Skin Bionaturals Advanced Eye Treatment Cream
Available online at www.amazon.com and www.beautyencounter.com; $59 for 0.5 ounces
"Reduces the appearance of puffiness, under eye circles, fine lines and wrinkles."
Wendy says: Most women of a certain age - who are still valiantly trying to fight the deepening crow's feet - have tried an abundance of eye treatment creams with varying effects. Occasionally, I try one that at least makes me think I'm holding the enemy at bay. Bieux Skin Bionaturals was not one of them. It was fine. There wasn't anything I particularly disliked about it. But there wasn't anything I particularly loved about it, either.
Its best attributes: It is made from natural ingredients and is fragrance free. It goes on smoothly and didn't make my skin feel oily. The company says it reduces the appearance of fine lines and wrinkles. Unfortunately, I didn't really notice a difference.
Alas, my quest for an anti-aging panacea continues.
Wendy M. Whitt, 44, is the Tribune's audience editor.