The world's largest Legoland theme park expands today to include a new ride and interactive play area based on the company's popular Legends of Chima product line.
The new section will include an interactive water ride called The Quest for Chi, a Lego-building challenge, a "4-D" movie and a meet-and-greet with costumed characters.
"This is the first time a theme park has invested in a major expansion concurrently with the rollout of a new brand and product line, and it was an easy decision based on how well LEGO Legends of Chima has been received by children and those who are young at heart around the world," said Legoland Florida General Manager Adrian Jones in a news releasewhen the expansion was announced.
According to Lego's website, the Chima storyline is about a pristine, natural paradise that has become a battle ground for eight animal tribes.
"Best friends are now enemies. The animals fight for control of a natural resource called CHI, a powerful element that is both a source of life and potential destruction," the website reads.
The Lego-building challenge will revolve around "Speedorz" chariots, which are the vehicles used by the animal tribes.
The park will also offer a full "Legends of Chima" product line at its stores.
Since opening in October 2011, the location has added hotels, a Star Wars-themed area and a water park.
Legoland Florida is based on the building-block toys and has rides and attractions geared toward ages 2 to 12. The Winter Haven location is one of five Lego-based theme parks in the world, and the company's largest.
Legoland Florida is set to open its newest attraction to the public Wednesday, when a new area of the Winter Haven theme park designed around the Lego brand Legends of Chima makes its debut.
The World of Chima is based on a story line in which a natural paradise has become a battleground for eight animal tribes that seek to control a powerful energy source called Chi.
The park addition includes "The Quest for Chi," an interactive family water ride in which guests use water cannons to battle for the energy source. There is also Speedorz Arena, where guests can race handheld ripcord vehicles, and Cragger's Swamp play area. The new area will also feature a 4-D movie and character meet-and-greet sessions, according to the theme park, which is owned by Merlin Entertainments Group.
Legoland Florida, which opened in October 2011 on the site of the former Cypress Gardens, added a water park in May 2012 and this past November introduced a Star Wars area in its Miniland section, which features scale-model Lego creations. The company has indicated it plans to add a hotel to the park in 2014 or 2015.