If you’re never quite sure whether the ads for popular beauty products can be believed, relax. Our 4you Beauty Board is made up of veteran testers ready to try the latest when it comes to all things beauty. We’ll share what worked and what bombed with the hope of making life a little easier for you.
La Roche-Posay Anthelios 50
Available at Ulta, skinstore.com and laroche-posay.us; around $35 for 1.35 ounces
“Provides instant optical correction of signs of aging and daily prevention of aging caused by sun”
Michelle says: I never knew how many creams/lotions/corrective liquids my skin would require as I get older. I feel like an old car sometimes: reliable, but expensive to maintain. My morning routine now requires navigating a complicated labyrinth of potions and elixirs. I resisted adding yet one more step to this procedure, but then I fell in love with this anti-aging primer/sunscreen combination. It squeezes out of the tube ever so slowly, which is a good thing, because you only need a small amount. Yes, it smooths out the offensive wrinkles, patches up the dark spots and leaves a nice matte texture. I follow up with a BB cream and voila!: creamy-looking skin all day long. The good news is I can eliminate a step on the back end, since it comes with powerful sunscreen. Just like a weathered car needs to be primed before painting, so does a weathered face. This product is worth the investment.
Michelle Bearden, 58, covers faith and values for The Tampa Tribune, TBO.com and WFLA-TV.
Hourglass Veil Mineral Primer with SPF 15
Available at Sephora; $18 for .33 ounces, $52 for 1 ounce
“This clean, satin-finish formula helps keep makeup looking fresh and prevents fading.”
Clarisa says: One more step in the morning? I’m an early riser but not because I want to be. I have my routine downpat so I can be out the door by 7 a.m. I’m already waiting for sunscreen to dry before applying makeup, and adding a primer was yet another layer before adding BB cream and powder (whew!). But this primer is worth the effort when you’re putting in a full day at work and then going out at night. It primer made a noticeable difference in how well my makeup stayed on. A little touch-up before going out and my face still looked fresh. One of my favorite parts was actually applying the product. The cream turned into a smooth powder-like finish, making my skin feel so soft that I forgot how old I was — momentarily. At $52 for a large bottle, it’s definitely pricey, but you don’t have to use a lot, and you can treat yourself to the smaller $18 version.
Clarisa Gerlach, 42, is a TBO.com news editor.
Dermablend SkinPerfector Pigment Correcting Primer
Available at Dillard’s, Macy’s, Ulta, Skin1.com, Skinstore.com and Dermablend.com; 0.8 ounces for $45
“A double action treatment primer, clinically shown to reduce the size and color intensity of skin discolorations.”
Wendy says: Brown spots — a curse of the sun and aging. I have recently developed a couple of these reminders of my youthful foolishness on my face, caused by too much sun exposure. (If I had only listened to my grandmother, who repeatedly told me to wear a hat and cover up!) So I was excited when I received this product to review. I have heard raves about Dermablend products, and the maker’s description was encouraging. However, I did not experience any noticeable improvement in the pigment of the spots. Still, I didn’t dislike the product. Dermablend is silky and smooth and works well as a general-use primer, providing a nice foundation for makeup. And the pump dispenser delivers the perfect amount of product. Just don’t get your hopes up that you’re priming the pump of the fountain of youth.
Wendy M. Whitt, 46, is a freelance writer and editor.
Manna Kadar Camera Ready foundation primer
Available at www.mannakadarcosmetics.com; $42 for .68 ounces
“Camera Ready is an essential makeup base that gives a matte, silky smooth finish that will keep your makeup in place all day. Camera Ready smooths skin texture and minimizes the appearance of fine lines & pores.”
Cloe says: As I’ve gotten older, I’ve come to appreciate the benefits of a good makeup primer. And this primer is hands down one of the best I’ve tried. What a wonderful introduction to cosmetic guru Manna Kadar’s beauty line. Her silicone-based primer has a thick, translucent texture that quickly softens and disappears into my skin, giving me a silky-smooth finish. My foundation simply glides onto my face, I need less foundation, and it never changes the color or looks cakey. I have oily skin, and when I apply the primer in the morning, I don’t have to use oil blotting tissues or powder my nose for hours. Even when I don’t wear makeup, it fills in my pores and leaves my skin with a soft matte finish that I love. I’m looking forward to trying more of Ms. Kadar’s beauty products.
Cloe Cabrera, 46, covers Entertainment and Style for the Tampa Tribune, TBO.com and Centro Tampa.