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WFLA-TV morning switch moves newscast to 11:30

Published:   |   Updated: March 29, 2013 at 01:47 PM
TAMPA -

News Channel 8, looking for the best recipe to increase audience numbers, is juggling the time slots of some late-morning programs.

Beginning Monday, talk show “Daytime” will air at 10, followed by entertainment magazine “Extra” at 11 and a newscast anchored by Natalie Shepherd at 11:30.

Shepherd’s newscast replaces the 10 a.m. show anchored by Gayle Guyardo and Rod Carter.

Guyardo and Carter will continue to anchor “News Channel 8 Today” from 5 to 7 a.m., followed by NBC’s “Today” show from 7 to 9 a.m.

“Our reasoning for the programming changes is that the third hour of the “Today” show is a more compatible audience to flow into “Daytime” and that “Extra,” while not a hard news show, may create a stronger audience flow into our 11:30 a.m. newscast,” WFLA-TV news director Don North wrote in an email to The Tampa Tribune.

By assigning Shepherd, a reporter, to anchor, Guyardo and Carter can use the rest of their shifts for reporting without the interruption of another newscast, North said.

“Natalie will start her day later, single-anchoring the newscast and then reporting the remainder of the day,” North said.

“Daytime,” a syndicated talk show produced at WFLA’s RiverBank Studios, moves from its current 11 a.m. slot.

The program, hosted by Cyndi Edwards and Jerry Penacoli, plans to kick off the new schedule with a week of entertainment-heavy shows, including interviews with singer Scotty McCreery and “Extra” co-host Mario Lopez. Kim Kardashian is slated to appear Friday.

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