Tampa NBC affiliate WFLA, Channel 8, announced Tuesday it will launch a 4 p.m. newscast beginning Aug. 26.
The newscast, "First at 4," will be anchored by Stacie Schaible, who will continue to host News Channel 8's 5:30 p.m. newscast, the station said.
"People rely on us and I'm excited to share 'First at 4 'with our viewers," Schiable said in a news release.
The newscast will lead the station's current lineup of newscasts at 5, 5:30, 6, 7 and 11 p.m.
WFLA's president and general manager Brad Moses said the new newscast "reflects the strength of our 8 On Your Side brand in serving the people in Tampa Bay and surrounding counties."