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Wal-Mart ends relationship with Paula Deen

Published:   |   Updated: June 26, 2013 at 05:28 PM

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Walmart became the latest and largest retailer to sever ties with celebrity chef Paula Deen amid controversy over her past racial slurs.

The world's largest retailer said it was "ending our relationship" with Paula Deen Enterprises, and will not place any new orders beyond those already committed.

Despite tearful apologies by Deen on television, Food Network has already severed ties with her, along with several food companies that use her as a spokeswoman.

Deen has hired Smith & Co., the District of Columbia public relations and crisis communications firm that was the inspiration for the TV show "Scandal," according to a report by Advertising Age. Smith & Co. also represented Jill Kelley of Tampa.

Meanwhile, other major companies are sticking with Deen, AdAge said, including Novo Nordisk, maker of the diabetes treatment Victoza; Springer Mountain Chicken; Landies Candies; and Tasty Blend Foods.

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