If you've ever bought a house from Taylor Morrison, you might suspect that creating satisfied customers is the company's primary goal.
Steve Kempton, division president for the West Florida Division, explained that continuing to earn a very high rate of customer satisfaction is key to their success. And successful, they've been. Taylor Morrison can boast of five grand openings and ground breakings so far, with at least five more expected before the end of the year. And the company sold more than 560 homes in 24 active communities from Tampa to Naples in 2010.
Last year, the company purchased five communities in Florida and plans to buy more land this year, Kempton said. And at the 2011 Tampa Bay Parade of Homes, Taylor Morrison was awarded the distinction of "Grand Award Winner" for its Camilla model in the prestigious Ladera community.
"It's a reward for all the hard work our folks have put in," Kempton said.
At c, a charming community in Lithia, a grand opening of the million dollar amenity center recently took place.
"It's been a long time since builders have built amenity centers," Kempton said, adding that the fact they are building one at Channing Park shows confidence in the community and commitment to the home buyers.
The amenity center will be the hub of community, its life and heart, said Kempton. A recreational complex will be centered around a spacious resort-style clubhouse. A complete fitness center will feature the latest in free weights and cardio equipment. Outdoor there is a large lagoon pool and an open air sun deck with nearby gas grills for barbecuing.
A half-court basketball facility, open field for playing Frisbee, soccer and other games, and a playground with a pirate ship for small children are already open at Channing. Also open is a fenced dog park with canine drinking fountains and shaded areas where residents can socialize while their pets play.
According to Kempton, Channing Park is a beautiful community, with great value. Homes are well appointed, in a good school district and are reasonably priced. Channing Park features lots of common areas and lovely landscaping that were developed with the natural areas in mind; they built in pathways and walkways to allow residents to enjoy nature.
Whatever the reason, homes at Channing Park are selling fast, over 110 selling in the last 18 months. A variety of floor plans are offered, and the community is popular with families and those whose children have left the nest, but who want to live close to their extended families. The variety of lot sizes makes this community mix possible, as they offer townhomes and single family homes.
"Buying a home is the American dream," Kempton said. "This is just another part of that dream, building the community. That's what's exciting."
One thing Kempton appreciates about Channing Park is the area's "walkability," and he said residents can easily walk to downtown Fish Hawk.
"It's a great place to raise a family," he said.
Unsure about design options? Check out Taylor Morrison's impressive 5,000-square foot design center at 9206 Florida Palm Drive in Tampa. Plenty of innovative home decorating and design ideas are on display, and design consultants are happy to help, said Kempton.
Choosing Taylor Morrison as your builder has other benefits as well.
"Our professional staff is absolutely dedicated to ensuring each home buyer has the best home-building experience possible," Kempton explained. "Plus, the quality of our homes can't be beat and we're a longstanding, stable company."
Taylor Morrison was named the No. 1 private homebuilder in the United States in 2010 and 2011 by Builder magazine and builds a wide range of product for discerning home buyers across the country, Kempton said.
With more than 130 communities in Arizona, California, Colorado, Florida and Texas, Taylor Morrison offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill neighborhoods.
The company also operates one of Canada's largest homebuilding companies, Monarch, in Ontario, where it builds single-family homes and high-rise condominiums in Toronto and Ottawa.
More information about Taylor Morrison's West Florida Division is available by calling 1-866-495-6006 and visiting taylormorrison.com.